Strategic Designer

Hi, I am Anweeta.

Every decision we make is emotional, whether we realize it or not.
I design for that moment

Get in Touch

About Me

Strategic Designer - Mobile View

My work sits at the intersection of business, design, and social impact, shaped by hands-on experience in entrepreneurship, research, and brand strategy.

From collaborating with artisans to developing sustainable solutions, I've worked across industries, designing strategies that connect people, systems, and markets.

Currently, I am pursuing an MS in Strategic Design and Management at Parsons, refining my ability to translate research into actionable strategies that drive meaningful change.

Featured Projects

EYEWA
Brand strategy

EYEWA

Click to explore this project

Explore Project
Public Policy Lab
Social Impact

Public Policy Lab

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Explore Project

Skills

Technical Skills

Miro/Mural87%
Adobe Creative Suite70%
Canva95%
Notion77%
Prompt Engineering84%
Figma65%

Strategic Design Approach

Human-Centered Design
Every great solution begins with understanding people. I map customer journeys to uncover hidden opportunities and translate empathy into actionable insights that transform experiences.
Journey Mapping
Archetype Development
Empathy Mapping
Opportunity Framing
Complex challenges require structured exploration. Through design thinking methodologies, I navigate from ambiguity to clarity, guiding teams through discovery and transforming ideas into impactful solutions.
Design Thinking
Double Diamond
Jobs-to-be-Done
Facilitation
Strategic Business Analysis
Every design decision creates business value. I analyze market landscapes, identify strategic opportunities, and craft value propositions that connect customer needs with business objectives.
Market Analysis
Value Proposition
Business Modeling
SWOT Analysis
Strategic Storytelling
Great strategies deserve compelling narratives. I translate complex ideas into clear, persuasive stories that align stakeholders and inspire action, making the path forward both visible and exciting.
Visual Communication
Stakeholder Alignment
Narrative Design

Let's Work Together

Have a project in mind or want to discuss potential opportunities? I'd love to hear from you!

Get in Touch

Feel free to reach out through any of these channels:

Email

[email protected]

Location

New York, NY

Connect With Me